superbowl round-up

i missed most of the superbowl, so i did some catching up today. some articles i liked in in two categories:

(1) the football (specifically, great color on the onside kick):  http://sportsillustrated.cnn.com/2010/writers/peter_king/02/08/mmqb.superbowl/index.html?xid=cnnbin&hpt=Sbin ("So I just figured I better hang onto it for dear life," he said. "The Colts were punching at it and grabbing for it, trying to get it out. But I didn't care if they broke all my fingers. There was absolutely no way in the world I was going to let go of that ball. That was our ball.")

(2) the ads:
  http://www.slate.com/id/2243904/pagenum/all/ ("Ad Report Card has long considered the melding of practical sales pitch with uplifting emotion the holy grail of advertising, and here's a prime example. Frankly, I'm getting a little of sick of Google doing everything right.")