this topic comes courtesy of mer and neva, who both forwarded/posted this link:
http://blog.okcupid.com/index.php/2010/02/16/the-case-for-an-older-woman/
neva, taking the glass half-full approach, refers to it as "OK cupid's (statistically-based) argument for older women." of course another way to look at it is "OK cupid's collection of statistics showing that guys are predisposed against older women."
that said, i enjoyed reading it in combination with OK cupid's earlier post:
then scan down to the section entitled "the cleavage shot," which states:
Like the Ab Shot, the Cleavage Shot is very successful, drawing 12.9 new contacts per month, or 49% more than average. But unlike the Abs Shot, this positive effect actually trends against the effects of age.
As you would expect, women get fewer and fewer new messages as they age (which is a topic for another whole post!), but this decrease in new contacts is substantially slower for women with cleavage pics. A 32 year-old woman showing her body gets only 1 less message a month than the equivalent 18 year-old; an older woman not showing off gets 4 messages less, a large relative fall-off in popularity.
so, i have two takeaways from this combined info. one, if i ever resurrect my OK cupid profile, the girls should be on display to counterbalance my "aging." second, and more generally, i should invest in some more revealing clothes!